Blog Copywriting
Blog Copywriting
Every brand needs to blog – it’s the meat and potatoes of any effective content marketing strategy.
Your target customers want to hear your brand’s story, be the first to know about your latest product launches, and be kept in the loop on behind-the-scenes happenings. Bottom line, they want – and expect — a relationship that leaves them feeling confident whenever they purchase your products or services.
A regular schedule of blogging not only builds that relationship by keeping customers engaged but also acts as a lead magnet and improves your authority with Google and Bing. Those are all big reasons why 80% of brands that do blog win new customers with their efforts, and 82% see blogging as a crucial part of their business.
But to get the most out of blogging, your copy needs to be well-written, compelling, and informative. And, like any other business activity, you need a purpose and a plan to ensure your endeavors deliver the greatest possible return on investment.
That’s a lot when you’re shouldering all the other responsibilities that come with running a business.
As a full-service and integrated digital marketing agency, our highly talented wordsmiths have helped hundreds of companies leverage blogging to supercharge their content strategy. Whether you’re about to launch an entirely new blog or require more support for your current efforts, our Blog Copywriting pros have the JUICE to enhance brand awareness, convert clicks into sales, and position your business for long-term, sustainable growth.
Blogging: The Key to Content Marketing Success
When it comes to digital marketing, an attractive and intuitive website is just the first step. You’ll also need to fill your site with copy that communicates all your brand has to offer and motivates your customers to action.
We think of blogging as the icing on the content marketing cake.
What happens when you prioritize Blog Copywriting? You increase traffic to your website, keep current customers interested and cultivate new ones, drive interest in and demand for your brand, and distinguish your business among its competition.
Best of all, effective blogging continues to deliver a return on investment long after a post goes live. And the more blogs you publish, the more benefits you’ll see over time.
But to reap those rewards, your Blog Copywriting will need to do more than promote your products and services. The tone and voice must align with your brand messaging, each sentence and paragraph must be composed with SEO in mind, and everything you post must offer something of worth to your audience.
Our Blogging Virtuosos Create Value for Our Clients
When they first came to us, many of our clients weren’t even conscious of blogging’s value. And the few who did blog only posted sporadically or in a way that failed to account for their business goals.
From creating an editorial calendar and keyword research to writing and editing, effective blogging takes a significant investment in time and human resources that many business owners and marketing departments just can’t seem to spare.
Fortunately, our copywriting team and digital marketing specialists are masters at crafting, deploying, and promoting fabulous blogs to inspire, delight, and inform your brand’s target audience, whatever your niche might be.
So how do we work our magic?
We start with information, taking the time to learn everything there is to know about your brand, your target audience, and your competitors. We’ll then research the best keywords and topics for meeting your customers’ needs and your business objectives.
Once you’ve approved our editorial calendar, our blogging virtuosos will begin creating exciting and relevant posts with the APEX to amplify your SEO, drive traffic and engagement, deliver value to your business and your customers, and boost demand for your offerings.
An Entrepreneurial Approach to Blog Copywriting
Before getting together at APEX, we were all entrepreneurs who had each started and sold several companies. We’re passionate about web copy because we’ve seen just how much damage sloppy writing, shallow subject matter, and a disparate tone or voice can do to even the most durable brands.
Because we know what it takes to run a business, we get that every dollar has to count and promise to treat your brand as we would our own. We become just as frustrated when copy fails to fulfill audience needs or align with business goals as you do – and probably even more so.
At APEX, we’re harnessing the capacity of multiple intellects with decades of combined experience navigating the digital marketplace to ensure our clients succeed. After years of experimentation, we’ve figured how to create top-notch copy that will establish the authority of your brand, enhance its reach and reputation, and deliver a superior return on investment.
If you’re ready to put our Blog Copywriting savvy to work for you, we’d love to talk and learn more about how we can help you grow your business.