Copywriting and Content Marketing
Copywriting and Content Marketing
In today’s fast-moving digital world, there’s not much time to entice prospective customers.
With just seconds to grab their attention, every ad, every social media post, and every blog and landing page must inspire your audience. With no second chances, anything you post online has got to pack a punch.
That means your plan for Copywriting and Content Marketing must be bold, results-driven, and devised to nurture each buyer’s journey through the sales funnel.
As a full service and integrated digital marketing agency, we believe dynamic content forms the foundation of any solid online promotional effort. Our Copywriting and Content Marketing wizards have the APEX to build your target audience, disseminate compelling content that will resonate with your customers, and deliver a return on investment that exceeds even your most optimistic expectations.
Copywriting and Content Marketing: The Key to Growing Your Audience
It’s no secret that most people have had their fill of in-your-face, underhanded, and spammy online advertising efforts. If you want today’s ad-weary consumers to give your brand the time of day, you’ve got to offer something of value.
What will get their attention? Compelling content that exudes authenticity, transparency, and friendliness.
While many digital marketers treat paid search as the be-all and end-all of online advertising, recent research shows that content marketing adopters enjoy conversion rates six times higher than non-adopters.
None of this means paid search is going away, as PPC remains the quickest way to reach both the top of the search results and consumers who are ready to buy. But in our experience, nothing beats a thoughtful approach to content marketing – backed up by top-notch copywriting – to drive higher quality leads and conversions, and eventually reduce reliance — and spending — on paid ads.
Our Content Strategists and Copywriters Drive Traffic
When you’re trying to leverage the internet to increase sales and revenue, you need to think of your website, social media profiles, and other digital assets as your online store.
While an attractive and inviting storefront is vital to the success of any brick-and-mortar business, captivating content — from well-written landing pages and blogs to eye-catching promotional graphics and entertaining video — is key to bringing consumers through your virtual door. A focus on Copywriting and Content marketing won’t just keep your audience engaged, but will also generate the kinds of social media shares and backlink apex that improve authority with the search engines, ultimately boosting your brand’s visibility and bringing even more qualified buyers to your site.
When they first came to us, many of our clients had yet to develop a cohesive content strategy, and few had given any thought to copywriting. After all, quality content doesn’t create itself, and most business owners and managers don’t have the time or resources to give Content Marketing and Copywriting the attention they deserve.
So how can we help?
By jumping right in and auditing the content across your entire website and all of your online assets, keeping what works and discarding anything that’s holding you back. After our APEX cleans has done its job, our digital marketing whizzes will develop and implement a comprehensive and customized content strategy specific to your niche and target audience:
- Website Copywriting: Whether you need a few tweaks or a complete copywriting makeover, our crack team of wordsmiths will make sure your website is fully optimized to garner favor with the search engines and help you pull ahead of the competition.
- Blog Copywriting: A regular schedule of compelling and informative blogs to position your brand as an industry leader, improve authority with the search engines, and guide prospective customers through the sales funnel.
Press Release Copywriting: While they qualify as old school, press releases remain one of the most effective channels for disseminating news online and offline. When you’ve got something to share, our scribes will fashion a PR guaranteed to get the attention of traditional media, boost SEO through high-authority backlinks, and encourage more consumers to visit your site.
Our Entrepreneurs Grow Businesses and Transform Brands
Because we were all entrepreneurs and had each started and sold several companies before getting together at APEX, we’re well aware that an engaging online presence is vital to internet marketing success. And we have no tolerance for keyword stuffing, content churning, and other shoddy tactics that will exhaust your marketing budget and damage your brand in the long run.
We also know that every dollar counts and promise to treat your business as if it were our own.
When you team up with JUICE, you’re drawing on the power of multiple minds with decades of combined experience navigating the digital realm to grow companies and transform brands. After years of experimentation, we’ve learned how to wield our Content Marketing and Copywriting skills to optimize SEO, convert clicks into sales, and deliver the maximum return on your digital investment.
We think you’ll find our results nothing short of marvelous.
If you’re ready to put our talents work, we’d love to talk and learn more about how we can help grow your business.